JO MALONE LONDON
FUN & GAMES 360° GLOBAL CHRISTMAS CAMPAIGN
Jo Malone London needed a 360° global Christmas campaign that puts them top of everyones wish lists. We originated a creative campaign with over 50 assets around their seasonal theme of Fun & Games at this most wonderful time of year.
Set around a dinner table with an eclectic cast of characters, the story captures the joy of celebrating together with a sprinkle of mischief in the air. As conversations flow, games are played and rules broken before this Christmas dinner party takes a turn into the unexpected. Let the fun and games begin...
Directed by Joseph Kahn and captured in stills by Anton Gottlob, the campaign showcased Jo Malone London’s playful festive packaging and signature seasonal scents in a Mad Hatter’s tea party–inspired setting. Supported with a product shoot showcasing the whole festive range to give Jo Malone the full package for use across social, their website and global retail spaces around the world.
